Jordan Cortez
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When the world collapsed in early 2020, social media and music began to merge rapidly. For many artists, TikTok boosted their careers. Jordan Cortez—just 16 years old at the time, had no audience or portfolio; he recorded into an EarPod mic over filtered beats in GarageBand. Even still, he had something: a vision. Almost 3 years later, Cortez shared a piece of that vision for the first time, uploading a 2-minute video on TikTok of him ripping Jack Harlow's "Churchill Downs" beat in a room with his classmates. In forethought, no one imagined anything special—with 60 followers and 1 video...
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