Apple Music is the second-largest streaming service globally, with over 60 million paying subscribers. It is also the largest streaming service in the U.S. That makes Apple Music a crucial platform for artists to monitor and analyze. Understanding Apple Music Analytics helps you track your music's success, identify trends, and optimize strategies for fan engagement.

Unlike Spotify, which relies heavily on playlist and algorithm-based consumption, Apple Music emphasizes artists and their storytelling. Artists can showcase their work, engage directly with their audience, and build hype around new releases. This makes Apple Music a platform that supports both monetization and fan engagement in a unique way.

Apple Music for Artists provides valuable data but focuses on a single platform. To truly understand an artist's overall performance and audience, you need to incorporate data from other streaming services, social media platforms, and radio play. Soundcharts aggregates all this data across multiple platforms, giving you a comprehensive view of an artist’s career.

Apple Music's proprietary data is only accessible if you have direct access to an artist’s profile, which is not always possible. This limited access can hinder labels, managers, and other stakeholders from fully understanding an artist’s reach and performance on the platform.

Apple Music is just one part of an artist’s performance across the music industry. To get a full picture of an artist’s career, you need to track their performance across all platforms. Soundcharts aggregates data from Apple Music, Spotify, YouTube, radio airplay, social media, and more, giving you a holistic view of an artist’s growth and success.