Instagram data analytics and insights: track artist audience, demographics and engagement

Find new talent, build effective Instagram marketing campaigns, optimize your content strategy, and grow your audience with real time Instagram Analytics, tailored to artists and music professionals.

Instagram Analytics

Trusted by the Industry

Get a complete overview of the artist’s Instagram stats

Soundcharts’ Instagram analytics provides a complete report of the artist’s Instagram performance. Get powerful, actionable insights on the artist’s Instagram profile, including demographics, engagement rate, and top posts.

Instagram analytics on Soundcharts

Understand the artist’s audience

Soundcharts breaks the artist’s Instagram following by age range, gender, language, and location. Discover the fan base demographics for any of the 16M+ artists in our database.

Instagram audience

Create targeted marketing campaigns

Leverage Instagram analytics to create efficient targeting and optimize existing digital marketing campaigns. Unlock the full potential of your marketing budget with tailored audience demographic insights.

Language of Instagram followers

Highlight local potential

Assess local campaign results or pick venues with audience data. Soundcharts combines Instagram followers, Spotify Monthly Listeners, and YouTube Views by country to show global audience distribution.

Instagram audience geography

Optimize your Instagram marketing strategy

Instagram is crucial for music. With Soundcharts you can see what content works best and get real-time reports on all key Instagram metrics.

Instagram engagement metrics

Discover artists the audience loves

Follower growth matters, but engagement from existing fans is key. Find tomorrow’s biggest talent and validate A&R hunches with Instagram audience engagement insights.

Engagement on Instagram

Get a sense of the artist’s brand

See which hashtags and mentions drive attention and which posts perform best to understand the artist’s image quickly.

Instagram best performing posts

Assess and leverage the artist’s network

Influencer attention signals potential and promotion opportunity. Check notable followers to drive collaborations and weigh social capital.

Instagram network

FAQ about Instagram data

Track artist performance across all channels and platforms

Radio airplay

2,465+ terrestrial AM/FM radio stations in 87 different countries.

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Spotify analytics

Consumption, Audience and Playlist Exposure on the world’s leading streaming platform.

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Instagram analytics

Audience demographics, engagement, and content reports on the music industry's most important social media platform.

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Playlists analytics

Playlist additions on Spotify, Deezer, Apple Music, YouTube, Amazon Music, and more.

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Music charts

From iTunes, Apple Music, and Deezer to Shazam, YouTube, TikTok & beyond.

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Social media Analytics

Social media Analytics

Artist’s Soundcloud, Facebook, Twitter, YouTube, and Instagram profiles.

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