YouTube provides essential data on audience engagement, content performance, and growth. By understanding these metrics, artists can make informed decisions, optimize their content strategy, and reach a larger audience.

YouTube Analytics offers insights into how often a song or video is viewed, engagement levels, and audience demographics. It helps creators understand their reach, the effectiveness of their content, and how to grow their audience.

While YouTube Analytics provides valuable data, it focuses primarily on individual videos. For a comprehensive view of an artist’s overall performance, Soundcharts aggregates YouTube data with insights from other platforms, offering a complete picture of an artist’s success.

YouTube’s proprietary analytics are often restricted to the creator’s account, limiting access to important insights. Soundcharts provides broader access to YouTube performance data, making it easier for artists, managers, and music professionals to track performance across multiple platforms.

Soundcharts combines data from YouTube with other major platforms, like Spotify, Apple Music, and Shazam, to give a full overview of an artist’s performance. This comprehensive data allows for smarter decision-making and more effective marketing strategies.

By combining YouTube data with insights from other platforms, artists and professionals can get a more accurate view of an artist's global presence. Tracking performance across multiple platforms ensures that marketing efforts are aligned and maximized for the best results.