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About It
Between the murmur of vinyl and the pulse of a perfectly quantized kick drum, there exists a sound that transcends genres and borders. That sound has a name: It. A producer, multi-instrumentalist, and groove architect who has built a universe where lo-fi, afrobeat, house, funk, and jazz converge in a hypnotic dance. But It is more than a name; it’s an alter ego, a channel of pure expression. Inspired by the sonic craftsmanship of Kaytranada, RC & The Gritz, and the organic fusion of funk and jazz, It moves seamlessly between analog warmth and digital precision. His music feels like a con...
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