Get a complete overview of the artist’s Instagram Stats
Soundcharts’ Instagram Analytics provides a complete report of the artist’s Instagram performance. Get powerful, actionable insights on the artist’s Instagram profile, including demographics, engagement rate, and top posts.
Understand the artist’s audience
Who are the artist’s core audience? Soundcharts Instagram Analytics tool helps music professionals find the answer, breaking the artist’s Instagram following by age range, gender, language, and location. Discover the fan base demographics for any of the 5M+ artists in our database.
Create targeted marketing campaigns
Leverage Instagram Analytics to create efficient targeting and optimize your existing digital marketing campaigns. Unlock the full potential of your marketing budget with tailored audience demographics insights
Highlight local potential
Whether it’s to assess the results of a local marketing campaign or pick out a perfect venue to host the live show, music professionals are always looking for local insights on the artist’s audience. Soundcharts crunches the data on Instagram followers, Spotify Monthly Listeners, and YouTube Views by country to provide you with a clear, one-page view of the artist’s audience distribution across the globe.
Optimize your Instagram marketing strategy
Instagram is not only a source of valuable insights but also a single most important social platform in the music industry. Go beyond analyzing hashtags: with Soundcharts Instagram Analytics you can easily see what content works best with your audience and get a real-time report on all relevant Instagram metrics.
Discover artists the audience loves
Tracking an artist's new follower growth is, without a doubt, a key metric when it comes to assessing the artist’s growth potential. But what’s even more important is how much attention the artist gets from their existing fans. Find tomorrow’s biggest talent with and verify your A&R hunches with unlimited access to Instagram audience engagement insights.
Get a sense of the artist’s brand
With over 40,000 songs uploaded to Spotify every single day, the biggest challenge of talent hunting is to assess the promising talent — and do it quickly. See what content drives the audience’s attention and tap into the artist’s personality with a one-page view of their most-used hashtags, frequent mentions and best performing Instagram posts.
Assess and leverage the artist’s network
The attention of key influencers is both a major sign of the artist potential for talent scouts and an immense promotion opportunity for the artist’s existing teams. Check the list of the artist’s most notable followers to drive content collaboration and weigh the artist’s social capital.
Why Instagram matters?
Instagram is one of the top global social media channels — that’s not news to anyone. However, what’s more, important is the platform’s affinity with the world of music. With its focus on visual content, Instagram Stories streaming integrations, and live-streaming capabilities, Instagram has become a staple in any music social media strategy — and the platform audience loves it.
To give you a couple of quick stats, out of 800 million Instagram monthly active users, more than 350 million follow at least 10 verified musicians. Besides, according to the recent Nielsen study, an average Instagram user in the US spends 30% more time listening to music compared to the general populous and is twice as likely to pay for a premium music streaming subscription.
Why Instagram Insights isn’t enough?
Of course, Instagram’s proprietary analytics tool, Instagram Insights, can offer more data on the artist’s performance on the platform — that is, if you have first-hand access to the artist’s Instagram business account.
But, even considering the key role Instagram plays in the music industry today, it is still just one name in the long list of music industry platforms and mediums that you have to track to get a holistic view of the artist career — from streaming services and digital platforms to radio airplay. That is why we’ve created Soundcharts — to provide the music industry with a tool that will tie all this data up and turn it into actionable and accurate insights.
Track artist performance across all channels and platforms
Soundcharts monitors the data across all the sides of the music industry and organizes it to make it actionable and accessible. To give you a complete overview of the artist’s career, we also track
Radio Airplay:
2000+ terrestrial AM/FM radio stations in 76 different countries
Detailed Spotify Analytics:
Consumption, Audience and Playlist Exposure on the world’s leading streaming platform
Playlists Exposure Across All Major Streaming Platforms:
Playlist additions on Spotify, Deezer, Apple Music, YouTube, and Amazon Music
Digital Charts:
From iTunes, Apple Music, and Deezer to Shazam, YouTube, TikTok & beyond
Complete Overview of the Apple Service Ecosystem:
From Apple Music playlists and iTunes charts to Shazam discovery insights
Social Media Metrics:
Across artist’s Soundcloud, Facebook, Twitter, YouTube, and Instagram profiles
