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Get a complete overview of the artist’s Instagram stats
Soundcharts’ Instagram analytics provides a complete report of the artist’s Instagram performance. Get powerful, actionable insights on the artist’s Instagram profile, including demographics, engagement rate, and top posts.
Understand the artist’s audience
Who are the artist’s core audience? Soundcharts Instagram analytics tool helps music professionals find the answer, breaking the artist’s Instagram following by age range, gender, language, and location. Discover the fan base demographics for any of the 12M+ artists in our database.
Create targeted marketing campaigns
Leverage Instagram analytics to create efficient targeting and optimize your existing digital marketing campaigns. Unlock the full potential of your marketing budget with tailored audience demographics insights
Highlight local potential
Whether it’s to assess the results of a local marketing campaign or pick out a perfect venue to host the live show, music professionals are always looking for local insights on the artist’s audience. Soundcharts crunches the data on Instagram followers, Spotify Monthly Listeners, and YouTube Views by country to provide you with a clear, one-page view of the artist’s audience distribution across the globe.
Optimize your Instagram marketing strategy
Instagram is not only a source of valuable insights but also a single most important social platform in the music industry. Go beyond analyzing hashtags: with Soundcharts Instagram Analytics you can easily see what content works best with your audience and get a real-time report on all relevant Instagram metrics.
Discover artists the audience loves
Tracking an artist's new follower growth is, without a doubt, a key metric when it comes to assessing the artist’s growth potential. But what’s even more important is how much attention the artist gets from their existing fans. Find tomorrow’s biggest talent with and verify your A&R hunches with unlimited access to Instagram audience engagement insights.
Get a sense of the artist’s brand
With over 40,000 songs uploaded to Spotify every single day, the biggest challenge of talent hunting is to assess the promising talent — and do it quickly. See what content drives the audience’s attention and tap into the artist’s personality with a one-page view of their most-used hashtags, frequent mentions and best performing Instagram posts.
Assess and leverage the artist’s network
The attention of key influencers is both a major sign of the artist potential for talent scouts and an immense promotion opportunity for the artist’s existing teams. Check the list of the artist’s most notable followers to drive content collaboration and weigh the artist’s social capital.
FAQ about Instagram data
Why is Instagram important for artists?
Instagram connects artists with over 800 million users globally. With 350 million people following verified musicians, it’s a vital platform for engagement and building a fanbase. Plus, Instagram users spend 30% more time listening to music and are more likely to pay for premium subscriptions, making it an essential tool for music marketing.
What makes Instagram’s role in music unique?
Instagram’s focus on visual content and features like Stories and live streaming offers unique opportunities for artists to engage directly with their audience. It allows them to tell their story, promote new releases, and build a deeper connection with their fans.
Why Instagram insights isn’t enough?
While Instagram Insights provides useful data, it only covers activity on Instagram itself, and requires access to the artist's business account. It lacks broader insights from other platforms, limiting your understanding of the artist’s full performance.
What data do I need beyond Instagram?
To get a comprehensive view of an artist’s performance, data from other platforms like Spotify, YouTube, and radio airplay is essential. This allows you to track how the artist performs across multiple touchpoints, not just Instagram.
How does Soundcharts help with complete artist insights?
Soundcharts aggregates data from all major platforms—Instagram, Spotify, YouTube, radio, and more—providing a complete, actionable overview of an artist's career, beyond Instagram’s native analytics.
Why track Instagram and other platforms together?
Combining Instagram data with insights from other platforms lets you build a clearer, more accurate picture of an artist’s growth. This multi-platform approach ensures more informed decision-making for marketing and promotion.
Track artist performance across all channels and platforms
Spotify analytics
Consumption, Audience and Playlist Exposure on the world’s leading streaming platform.
Apple Music & iTunes analytics
From Apple Music playlists and iTunes charts to Shazam discovery insights.
Playlists analytics
Playlist additions on Spotify, Deezer, Apple Music, YouTube, Amazon Music, and more.
Social media Analytics
Artist’s Soundcloud, Facebook, Twitter, YouTube, and Instagram profiles.