Social Media Data Monitoring for Artists & Music Professionals

Social monitoring metrics such as reach, engagement, and growth over time on the artist’s social media channels like Deezer, Facebook, Soundcloud, Spotify, TikTok, Twitter, Instagram, and YouTube pages are now an integral part of any report. We track all social networks and compile the data to create a single view cross-channel breakdown of the artist’s digital following. Assess the artist’s career as a whole, based on the social and streaming audiences’ evolution across all major DSPs and social platforms.

Social media performance became one of the most critical success metrics in the industry, and reach, engagement and growth on the artist’s social networks are an integral part of any report. Measure the results of marketing strategies and promotional campaigns across all social media platforms at once — or zoom in on the fan-base on Facebook or check Instagram subscribers to assess the results of platform-specific campaigns.

Social media analytics provide a snapshot of the artist fan-base — and today, fans are the media. The social media follower count is not just a number. It’s the audience that you can leverage to build a career — and the key top-level metric to measure the artist’s development. 

YouTube accounts for over 47% of all global digital music consumption. Soundcharts tracks daily views across all videos featuring artist’s music — even if they live on third-party channels. Get a comprehensive overview of the artist’s performance on the world’s leading video-streaming platform with Soundcharts' real-time YouTube views monitoring tool.

Music transcends borders and a promotion campaign of the 21st century should keep a global outlook. Soundcharts monitors per country/per city listenership data on YouTube and Spotify to highlight local opportunities for artists in the globalized world. Access audience heat-map and identify the artist’s most active and fastest growing regions.

The absolute figures are not always the best way to assess the artist’s career. Our Compare Artist feature allows you to benchmark an artist’s performance on social media against any of the 5M+ artists in our database. Find the right angle and put some context behind the artist's social media growth metrics with musician-friendly analytics tools that can help grow your social media presence.