Mechanics

Learn how music algorithms work on Spotify, TikTok, YouTube, and Apple Music—and what artists can do to get recommended and grow their audience.

Mechanics

April 8, 2025 • 12 min read

Data analysis is essential to running effective marketing campaigns in the modern music industry. In this article, we'll explore how to use data to run a successful music marketing campaign.

Mechanics

October 25, 2024 • 10 min read

In our next article in the Mechanics series, we explore the all-around role of the artist managers, pinpointing their place in the Music Industry.

Mechanics

January 1, 2024 • 10 min read

In this article, we introduce our new Mechanics series, trace the evolution of the Music Industry over the years and introduce the main topics that we will explore in the future.

Mechanics

January 1, 2024 • 14 min read

By 2024, TikTok has become an integral part of the music marketing landscape. That’s why we’ve decided to put together this comprehensive guide, breaking down the mechanics of TikTok, and going through some of the main strategies for promoting music on the platform.

Mechanics

January 1, 2024 • 10 min read

Music Metadata is the oil that makes the cogs of the industry spin. But why can't we fix it?

Mechanics

December 31, 2023 • 17 min read

The rise of streaming has turned music distributors from aggregators and administrators into one of the most critical players along the recording chain. Find out everything you need to know about the distribution industry

Mechanics

December 31, 2023 • 17 min read

What is the role of the label in the ever-changing digital environment? Our new Mechanics are here to get to the bottom of the record business

Mechanics

December 31, 2023 • 12 min read

The adoption of streaming and evolution of the streaming services is the most significant ongoing shift in the music business. Our new Mechanics are here to get to the bottom of the streaming market.

Mechanics

March 16, 2022 • 28 min read

How does the future of Music looks like? We've talked to some of the leading minds in the world of Muisc and Tech and put together a list of the most prominent music industry predictions and trends.

Mechanics

March 13, 2022 • 17 min read

What is the role and the future of the record labels in a volatile music industry of the post-streaming era? We've decided to get to the bottom of it, and followed the money, building a model that simulates the P&L of the release cycle, split between labels, artists and distributor. Find out how the label system really works:

Mechanics

December 31, 2019 • 21 min read

Music Publishing is, without a doubt, the most complex subset of the music business. Check out our complete guide to the publishing business, covering everything you need to know about the publishing business

Mechanics

November 20, 2019 • 28 min read

Music sync is much more than just another way to monetize the artist's music. Sync can become a massive promotion tool in the hands of music professionals — hundreds of music careers broke as a result of single fortunate sync

Mechanics

September 3, 2019 • 22 min read

In the Mechanics of Touring we get down to the live industry, to see who makes the tour happen, take apart the touring cycle and show how an averaged tour turn out a profit

Mechanics

April 28, 2019 • 20 min read

How smart speakers will change the way we experience music? Let’s find out!

Mechanics

March 27, 2019 • 5 min read

How much do the streaming services pay the artist? The per-stream payout seems to be the primary way to assess the return on the given platform. We think that this metric actually doesn't matter. Here's why:

Mechanics

December 31, 2018 • 17 min read